Think of your Ecurmas store like your physical shop window. Before customers check out your product, they check your brand. A professional, visually appealing store increases buyer confidence and conversions.
Create a Storefront That Attracts, Engages, and Converts
Your storefront on Ecurmas is more than just a shop - it’s your brand’s digital identity. First impressions matter, and the way you present your business can either build instant trust or send potential customers away.
To make customization simple and powerful, Ecurmas provides you with a smart, intuitive form-based editor. The information and visuals you submit through this form are instantly reflected on your storefront - from your name and banner to your location and story.
Let’s break down each section and how to make it shine:
Business Display Name
This is the official name that appears at the top of your store.
Keep it short, brandable, and easy to remember. Avoid long or generic names.
Pro Tip: Use a name that reflects your niche. For example, “GlowSkin Essentials” is better than “Skincare Seller 001”.
Business Address
Helps customers know where your business is based. Even if you’re selling online only, a real address builds credibility.
Pro Tip: Use your shop or warehouse address if you have one. If working from home, consider using a business center or P.O. Box for professionalism.
Store Description
This short description is often what customers read before viewing your products. It should be clear, concise, and benefit-driven.
Example:
“We deliver authentic, Afrocentric fashion made for everyday royalty. Based in Lagos, shipping nationwide.”
Pro Tip: Include what you sell, your unique selling point, service coverage (e.g., delivery regions), and ensure your desciption is well detailed.
Header Background Image
This is the first large image customers will see when they land on your store page. Think of it as your digital billboard.
What works best:
- A clean banner showcasing your top products
- A branded mockup or styled workspace
- Bright, high-quality image with no clutter
Pro Tip: Avoid using low-res images or photos with watermarks. If you're not a designer, use free tools like Canva to create stunning headers or get images with high resolution from recommended platforms on the customization page.
© Business Trademark
Your business trademark can be your unique brand identifier. It’s displayed near your name and helps establish visual consistency.
Banner Write-Up
This is a short marketing tagline or promotional message that appears on your storefront banner.
Examples:
- “Fast Nationwide Delivery”
- “All-Natural Skincare - Shop the Glow Now”
- “3 for 2 Promo Ends This Week!”
Pro Tip: Keep it short (max 600 characters), urgent, and value-driven. Update regularly based on current promos or seasons.
About Your Business
This section gives buyers insight into who you are, why you started, and what drives your business.
Include:
- Your mission
- Your passion story
- Why customers can trust you
Example:
“We started Green Earth because we believe natural living should be accessible to everyone. From our kitchen in Ibadan, we blend organic oils that heal and nourish the skin.”
Pro Tip: Make it personal but professional. A strong story increases buyer loyalty and makes your brand relatable.
Business Description Image
This image accompanies your “About” section. It could be:
- A photo of your founder or team
- Your store or packaging
- A product photoshoot
Pro Tip: Use real, authentic images. Customers love seeing the people and process behind the product.
Business Address Map
Here you’ll embed or upload your business location map. This helps local customers find or trust your brand’s origin.
Pro Tip: Use Google Maps to generate your business pin and take a clean screenshot if required.
Pro Tips for a Beautiful, High-Converting Storefront:
- Keep visuals consistent - Use the same brand colors across all graphics.
- Be mobile-friendly - 80% of your buyers are browsing on phones. Use images that scale well.
- Less is more - Don’t overcrowd your banner or logo with text or visuals.
- Tell your story visually - Use photos of yourself, your workspace, or your product-making process.
- Update seasonally - Refresh your theme for holidays, sales, or new arrivals.
- Check your store on multiple devices - Make sure it looks good on phones, tablets, and desktops.
Your Storefront Is the Start of Your Brand Journey
Ecurmas doesn’t just give you a seller page - we give you a platform to build a brand. When your store looks good, feels trustworthy, and tells a clear story, you’ll attract more buyers, reduce bounce rates, and build lasting loyalty.
Your goal isn’t just to sell - it’s to be remembered. Start by making your storefront unforgettable.